A bit about me

I've spent 7+ years in B2B SaaS marketing, and the work I love most is helping customers tell their own stories.

I started in content and SEO at Smile.io, where I learned to write for both search engines and buyers. That's also where I rebuilt the customer case study program and saw firsthand how much a single credible story could do for a sales team. Today at Gorgias, I own customer marketing end to end: customer stories, references, advocacy, and our Behind the Inbox podcast. My job is making sure Sales and Product have real proof when it matters.

Every story starts with a conversation. I listen for the moment that makes a story worth telling, then build the systems (and increasingly, AI workflows) that make good stories repeatable instead of one-off wins.

I’m a lifelong learner and am always looking for the next course or skill to level up. I took that love of learning across the pond to Ireland to earn my MSc of Digital Marketing Strategy. Outside of work, I've traveled to 27 countries, and I'm a big fan of reading, hiking, and over-analyzing reality TV.

See my work featured on: Arka, Ecommerce Fastlane, Re:amaze, or check out my portfolio!