Gabrielle Policella | Customer & Content Marketing

Customer stories that sellers actually use.

I build the systems that turn happy customers into credible proof: intake and reference workflows, a proof hub Sales can self-serve from, and a steady pipeline of stories, podcasts, testimonials, and reviews.

At Gorgias, I own customer marketing end-to-end: publishing 30+ customer stories, launching the new Behind the Inbox podcast, and leading a research report that influenced nearly $150K in pipeline. Before that, I rebuilt Smile.io's case study program after a three-year gap.

Customer Programs

Advocacy, case study, and reference programs built with Sales and CS to support live deals.

Featured

Gorgias: Launching the Behind the Inbox Podcast

Gorgias: A Customer Evidence Engine for Sales

Smile.io: +39% Case Study Traffic in 3 Months

Content & SEO

Thought leadership, product marketing, and SEO content for B2B SaaS and ecommerce brands.

Featured

Gorgias: $147K Pipeline from a Research Report

Smile.io: +44% Conversion Visits from a Launch

Thought Leadership for Subject Matter Experts

Smile.io: +112% Blog Traffic with SEO Updates

Wisetek: +3600% Instagram Reach in 3 Weeks

ADAE Jewelry: +400% Website Traffic

Testimonials

"One of the things I miss most about my time at Smile is working with Gabrielle. She is an absolute rockstar and pretty much the full package: talented, meticulous, curious and, above all else, compassionate. They say writing is becoming a lost art (eep, scary), but you wouldn't have to worry about that with Gabrielle. Along with her writing skills, she is also able to conduct in-depth market research, develop holistic and meaningful content strategies, and then analyze the resulting data for insights and takeaways.."

Siân M.
Smile.io (formerly)
"Gabrielle and I worked together at Smile, where she had been an integral part of our team. She consistently demonstrated exceptional skills, creativity, and a remarkable work ethic during her time as a Content Marketer. Her outstanding ability to produce engaging and high-quality blog content always impressed me. One of her outstanding qualities is her collaborative nature. She readily assisted her colleagues with their projects, showcasing a solid team spirit. She also brings a friendly and positive vibe to the work environment. I do not doubt that she will excel in future endeavours and become a valuable asset to any team!"

Daniela P.
Smile.io (formerly)
“I’ve had the pleasure of working with Gabrielle first as a co-op student and then as a freelance contractor and I can confidently say she is a beyond-exceptional copywriter, editor, and SEO strategist. Whoever she writes for is getting a phenomenal asset added to their content arsenal.”

Tim P.
Smile.io
“Gabrielle was a pleasure to work with. She was an excellent communicator and had our entire marketing strategy proposal for social media prepared for our introduction meeting. The content produced was on brand and assisted us in generating followers, website traffic and conversions. I hope to work with Gabrielle again in the future.”

Eloise T.
Wisetek Store
“I had the pleasure of working with Gabrielle on packaging copy for a brand launch. Under a tight deadline, Gabrielle was able to deliver high quality work and contribute ideas that brought the products to life. Gabrielle is an excellent copywriter who is creative, hardworking and open to feedback and collaborating on ideas. Any individual or company that works with Gabrielle will not be disappointed!”

Laura F.
Upper Canada Soap

Customer stories that sellers actually use.

Customer Programs

Content & SEO

“I’ve had the pleasure of working with Gabrielle first as a co-op student and then as a freelance contractor and I can confidently say she is a beyond-exceptional copywriter, editor, and SEO strategist. Whoever she writes for is getting a phenomenal asset added to their content arsenal.”