Gorgias: $147K Pipeline from a Research Report
Role: Launch owner and project lead for a P1 campaign
Partners: Third-party agency, research firm, Product Marketing, Demand Gen, PR, Sales, customer and partner speakers
Timeline: H1 2026
Results
$147K influenced pipeline across 33 deals, with $93K in closed-won ARR
951 webinar registrations and 49 demos booked
75K+ PR impressions, including coverage in Retail Dive
The challenge
Gorgias had data from 17,000+ ecommerce brands, but we weren't using it to say anything about the industry. I pitched an annual trends report to change that, then built the plan for it: what we'd research, who it was for, how we'd get it in front of people, and how we'd measure whether it worked.
What I built
Directed the research: managed a third-party agency and research firm to design and run a survey of 400 ecommerce leaders, combined with Gorgias platform data from 17,000+ brands, to define five industry trends.
Built the strategy from scratch: positioning, audience segments, distribution plan, partner contributions, press outreach, webinar format, and a repurposing roadmap.
Ran the launch: produced a live webinar with customer and partner speakers, and pitched press to Retail Dive, Ecommerce Fastlane, and The Retail Exec.
Distributed across every channel: email to 46,000+ recipients (47% open rate), in-app campaigns, organic and paid social.
Turned one report into a content engine: repurposed it into 5+ blog posts, newsletter deep dives, LinkedIn ads, social clips, and sales enablement slides that kept it working for months.
